Why OMI

Our “trinity” of capability brings our client’s market research in Japan to the next level:

  • Global Pharma Strategy – We know how to interpret and turn the research results into strategy, which is critical in planning meaningful research design.
  • Consumer Focused Moderation – We work with some of the best moderators in Japan who are experienced in deep probing methodology in the consumer industry as well as interacting with healthcare professionals.
  • Contextualized Research Material – Discussion guide, stimuli and simultaneous translations are all essential parts of effective market research. We provide high quality translation review.